My Book Printer (MBP for short) is a printing company that focuses on helping self-publishing authors print their books. Their services offer softcover, hardcover, and eBooks.

My area of focus in the company is graphic design and marketing for the company through social media, emails, and promotional campaigns.

When I started at the company, the website was hosted on WordPress and had an incohesive design. Within the first year, I was tasked with redesigning the website. The goal was to make the pages more uniform in layout design and the content to have a clear, readable hierarchy.

Written content was handled by other team members, while I handled the design independently. Below is the concept phase of the project:

After selecting and refining the strongest ideas from the conception phase, it was time to create the new web pages.

When selecting the layout for the whole website, we focused on clear organization and readability. To translate this, I followed a grid layout for the web pages. The featured image for the page would span across most of the screen's width, and the text would be centered and take up fifty percent of the screen. Headers are large and dominant for quickly scanning topics, and the text is large enough for comfortable sentence lengths.

Below are the final web pages. Featured are the Home page, MBP's Work Process page, Resources page, Saddle Stitch Book Diagram explanation, Understanding Bleed article, and Contact Us page.

MBP features a monthly campaign offering a discount to their customers. The campaigns feature the company's mascot (Doc) in scenarios or situations that reflect the campaign's theme. Along with Doc, the fonts in the system's branding are included for continuity. On special occasions, the header fonts are different to reflect the promotional content.

Written content was a collaborative effort, while I handled the design independently. Below are some of the campaigns:

Valentine's features Doc in a festive cupid outfit with fluttering wings. Using his cupid bow to strike a love arrow in a book. We chose this direction to show our love of books with a playful display.

A social media post with a video, postcard, and an email to existing customers is included.

4th of July's campaign features a callback to the printing press. Using motion design to grab the attention of new and old customers. The compositions feature monochromatic blue imagery with solid red to gain attention and create focal points. This motion graphic is a call to action for authors to consider the freedom of self-publishing their books, and our company can help with that process while providing a discount for said services.

A social media post with a video, postcard, and an email to existing customers is included.

The Halloween campaign features a motion sequence inspired by the iconic chase scenes from Scooby-Doo, with Doc and his family reimagined as familiar characters. I used Adobe Stock images to create a composition of an old house on a dirt road (with the house and road images layered together). The characters were designed in Adobe Illustrator and animated in After Effects, bringing them to life as they run through the scene.

A social media post with a video, postcard, and an email to existing customers is included.

To market our services, we came up with the idea of posting different books the company has printed. Accompanying this post is an interview with the author or publisher. I conduct the interviews with questions about the author, book, inspiration, and unique aspects of the publication. The interview is featured on MBP's website as an article and shared on the business's social media channels to gain attention.

The social posts on Facebook and X feature a curated image of the book with a link to read the article on MBP's website. The image features the book cover on a decorated table, reflecting the setting where someone would typically read this book. I edit the image by selecting a background and then "placing" the cover within the background, using shadows and lighting to make the effect believable. On Instagram, a collage of photos shows some of the responses to the interview, tempting the reader to use the link in the caption to read more.

The article features the book title, book author, a curated book cover image, four to eight questions about the book and author, one question asking about MBP's services, and a section where the reader can purchase the book and follow the author.

Interviews (emails and phone transcriptions) and designs were handled independently by me. Below are some Author Spotlight posts and articles:

There were two approaches to designing notable days for the company. The first one featured Doc during the holiday itself. The second was when the tone of the holiday was more serious, we respected the content and displayed the day with respect.

Every post features an image of the day celebrated with a ripped paper banner at the bottom featuring a message related to the holiday. I chose the ripped paper to add texture and dimension to the photos, by doing so also makes the text more readable. I didn't add the company logo because the mascot is featured in most applications.

Written content was a collaborative effort, while I handled the design independently. Below are some notable day posts:

MBP remade the email templates that are distributed to customers and workers. With the remade templates, there needed to be updated visuals to go within them. Using the email subject, I created graphics that visually represented the content being discussed or requested.

I was mindful to keep Doc out of the negative emails, this way the customer doesn't correlate the subject matter with Doc. I designed the graphics to be simple and clean for clarity on both desktop and mobile screens. I used color sparingly, with red for cautionary messages and green for completed or confirmation messages.

Written content and coding were handled by other team members, while I handled the graphics independently. Below are some of the emails with the graphics designed:

I am developing my skills in creating marketing strategies with a more playful tone to fit our mascot's personality. This involves collaborating within a team to brainstorm and refine campaign concepts. Based on feedback, I make a production schedule and ensure all assets are completed on time for launch. I also manage multiple project responsibilities, prioritizing tasks based on importance, and I am continuously refining this skill.

In this role, I've further developed my skills in creating posts and campaigns that maintain and enhance the brand's image. I focus on highlighting the brand's strengths while aligning with the needs and interests of its audience.