CONSENT CAMPAGIN

SOCIAL MEDIA
MOTION DESIGN

WINTER 2021

What Was Asked:

To animate a social media campaign of our choice, to spread awareness to an issue we want to explore and discuss. Within, my system will feature one main video, 6 Instagram squares, and 3 story posts. The topic I chose to use for my campaign is consent. I wanted to explain to my audience the importance of knowing how to gain proper consent, not only for people who might be the victim, but also for people who don't realize they might be taking advantage of others.

The Outcome:

The design direction I chose to go with is Consent is Natural, explaining to my audience that consent can be natural and doesn't have to be a mood killer. I chose organic shapes that can be used in a cell animation style to reinforce this idea, along with an approachable serif font to add to the human quality of the campaign.

BACK

The red is attention getting but not aggressive with the combination of the tan and pink next to it. Having the right balance of bright and contrasting colors gives my campaign a playful twist with the messaging I'm using.

I took a more lighthearted and playful approach to this topic. Consent should be taken seriously, but I wanted to present it in a way that would be more likely to resonate with a younger audience.

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CONSENT CAMPAGIN

SOCIAL MEDIA MOTION DESIGN

WINTER 2021

What Was Asked:

The Outcome:

SOCIAL MEDIA
MOTION DESIGN