LIFE REMODELED

SPONSORED STUDIO
BRAND IDENTITY

FALL 2020

What Was Asked:

This was a contest where groups had to create a new brand identity for the non-profit organization in Detroit, Life Remodeled. The winner of the contest had their designs used by the organization as their official branding. Life Remodeled helps communities in Detroit to get access to resources and facilities that the neighborhoods don't have access to. This project was done remotely, due to COVID-19.

I designed this project in collaboration with Alex Porter, SopheAnn Buzgan and Rachel Smalley.

The Outcome:

The focus of our brand was the idea that Life Remodeled is working WITH you. We symbolized with by using a forward slash /, from the idea of w/ shorthand. My teammates and I won first place and Life Remodeled will be using our branding identity for their organization. My focus for this project was updating the identity markers, tote bag, t-shirt design and website design.

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BACK

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In my group, I was responsible for making revisions to the word marks and making sure the files were up to date with the latest identifiers.

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I also designed the mock ups for the tote bag and t-shirt. The t-shirt was fun to make for this project and the clients loved the design!

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Showcasing how their website can be redesigned to fit their new image was very important. I mocked up the design in Illustrator and then built out the interaction elements in Adobe XD, so the client could get a feel for how the site would feel live!

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