This project was a lot of fun because I was able to narrate my own world around the brand I designed. Creating a world where zoo animals gain intelligence, then protest to gain civil rights, is a bit far fetched but it was a fun narrative to explore!

Because humans and animals are working together, I created designs for t-shirts and lanyards. This way, humans and animals that can wear shirts have the ability to do so, while the animals that can not will have lanyards instead. The colors indicate different positions in the organization. It was interesting but fun to make mock-ups of animals wearing apparel!

This would be a monthly or quarterly zine that would be available free for members or for purchase if you're not. The zine would discuss some behavioral habits that explain why the featured animals act the way they do, so that everyone can better understand each other.