FRANKENMUTH OKTOBERFEST

EVENT DESIGN

FALL 2019

What Was Asked:

For this project, I created 3 poster designs and several other event designs for Oktoberfest in Frankenmuth, Michigan. Oktoberfest is a festival that celebrates German culture with food, drinks and activities.

The Outcome:

Making these posters, I wanted to focus on the idea of people coming together to celebrate German culture. The O is the focal point of the moment in each poster and the best moments someone can experience at this festival! I learned that it's playing and focusing on these small moments that make good designs stand out!

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I wanted to design options for different admission tickets, showing what the audience might expect when they purchase their ticket. This also displays that the effect can be applied to many different photos and applications.

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What's a beer festival without the event's own custom mug! I like the idea of having a collectible item that long time fans can collect each year. Even though the design might change from year to year, I wanted to showcase that this event would be for 2020.

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